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The perfect place for shopping and fun

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every day, several times a day

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Homemade, freshly baked

minimart

Convenience-stores chain with a target of more than 500 locations throughout Bulgaria within the next 5 years.
Retail
Current

partners

Trinity Retail / RSTX Capital / Profi Investments S.A.
  • Start of the project – Q1.2023
  • Stores Opened as of end of September.2024 – 115

BGC AD is a Bulgarian company with a team of experienced experts in the retail business, united around the idea to create the largest and most popular chain of convenient grocery stores in Bulgaria.

Our mission is to be closest to our customers, creating maximum convenience and comfort through a carefully selected assortment for their daily dose of happiness.

We are focused on offering a guaranteed quality experience to customers in our stores – the best value, the fastest, most comfortable and friendly service on the market.

Through our Minimart brand we create a community of highly motivated Partners managing our stores with care and attitude as their own business.

Minimart is:

  • a dense network of convenient grocery stores with a sales area between 50 m2 and 120 m2
  • located in the busiest city locations - in the immediate vicinity of public transport stops, on busy pedestrian streets, next to schools, universities, offices, residential or public buildings
  • clean, bright, cozy and well organized
  • with a wide assortment of carefully selected goods - known and preferred by customers
  • with fast and friendly service
  • with always aromatic coffee and the tastiest hot dog

the project
in figures

Bulgarian chain of convenience stores with sale areas of 50 to 120 m2
Started at the beginning of 2023 with a target of reaching 500 locations within the next 5 years
Minimart's concept is unique for the Bulgarian market, combining characteristics of managing small stores and large retail chains
A distinguishing feature that sets the company apart from other market chains is its innovative management model through Partners
The long-term expansion goal is for the chain to become national, with presence throughout the country

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